Koh Kret Identity
A flexible identity for Koh Kret island: a swappable 'O' that shifts between Mon pottery, Islamic batik and Thai agriculture.
Problem
Koh Kret is a car-free island known for its slow pace and for three traditions living side by side: Mon pottery, Thai agriculture and Islamic batik. The brief was an identity that shows that slower rhythm and mix of cultures to Bangkok families looking for a day out nearby.
Solution
A flexible identity built around the idea of "Community for Everyone". The wordmark stays fixed while the "O" can be swapped, so the logo can highlight each of the island's three cultural groups.
My involvement
I did the on-site research, defined the brand positioning, designed the logo system and custom type, and turned craft patterns into a graphic system that scales.
- Deliverables
- BrandingVisual IdentityMotion Graphics
- Type
- University project (Commde, Chulalongkorn)
Research & Rationale
Car-free pathways and a 300-year-old canal cut Koh Kret off from Bangkok's traffic. The identity treats that isolation as a good thing: a quiet place where three cultural traditions share the island.
Process
I didn't want to squeeze three cultures into one generic logo, so the wordmark works as a container. Swapping the "O" changes the focus between Mon pottery (orange), Islamic batik (blue) and Thai agriculture (green), while the rest of the logo stays the same.
Design & Deliverables
I simplified traditional craft motifs into vector patterns. The English type has small ink traps that reference Thai script, and the posters use lots of empty space to match the island's slow pace.
